Designed to drive rapid lease-ups for a 290-unit luxury residence, this omnichannel campaign highlighted the property's standout 50,000-sq ft athletic club and spa. As Art Director and Designer, I expanded Life Time Living’s established guidelines into a premium visual narrative across the NYC and Tri-State markets. From a custom brochure to strategic direct mail and digital assets, the resulting deliverables seamlessly blended luxury lifestyle with high-converting real estate marketing.
Brochure
Direct Mail
E-Flyers
