Tasked with repositioning Dorchester Towers (155 West 68th Street) — a classic 1960s Manhattan residential building — I developed a modernized visual identity to reflect its ongoing luxury upgrades. Partnering closely with ownership and BHSDM, I designed a cohesive logo that bridges contemporary minimalism with classic New York elegance. The work featured encompasses both the finalized, market-ready mark and a look behind the scenes at my early conceptual studies.
